What Is Electronic Direct Mail (EDM) Marketing?
Electronic Direct Mail (EDM) is a form of digital marketing strategy that businesses implement to promote products to a list of potential customers (who are opted-in) via email. If you do a bit of research around EDM marketing, you’ll notice they often talk about batch and blast. Traditionally, as the names suggest, an email b
SEO, SEM, SMO – Which Marketing Strategy Is Best For Entrepreneur?
Do you hear the terms SEO, SEM, and SMO? And think that you should probably get on board with that and grow your online business? Digital marketing is all about awareness and visibility. Your customer can find you one of three ways: They already know your company brand You are recommended by other website or […]
The 6 Most Effective Ways To Drive Sales With Social Media
Social media is not just about brand awareness. When done right, it drives sales for your business. You have been using social media to engage with fans and grow your brand. But you want to start using the right channel to make more sales. That is an excellent idea. We found these guidelines to get […]
7 Tips To Moving Your Business Online
Is the COVID pandemic affected your business BADLY? Here are tips to moving your business online: Plan on products that you like to sell online You have a billion ideas in mind, thousand products to sells! Pick a few of your popular products to start, slowly adding more products while you’ve gained more experience. Know [&
Instagram Shopping Gets Personalised Explore Channel, Stories Tags
Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it. In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to [&hell
Google Is Retiring The Adwords & Doubleclick Brands In A Major Rebranding Aimed At Simplification
After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for gro
What You Need To Know About Google’s Adwords Exact Match Update
If your business is dependent on Search Engine Marketing or if you belong to Adwords company, you need to be apprised of the recent announcement of Google regarding the changes on how exact match targeting works in AdWords. Previously, exact match literally means “exact match” – when someone searches for a particular phras