Digital Marketing

SEO, SEM, SMO – Which Marketing Strategy Is Best For Entrepreneur?

Do you hear the terms SEO, SEM, and SMO? And think that you should probably get on board with that and grow your online business?

Digital marketing is all about awareness and visibility. Your customer can find you one of three ways:

  1. They already know your company brand
  2. You are recommended by other website or social media, and they found you through a link
  3. Your company is found through search

Search Engine Optimisation (SEO)

Search Engines are where you go to search on the web. The most popular search engine is Google, and some others are Yahoo and Bing.

Next is keyword optimisation. Your website content needs to be written in a optimised way, using popular words and phrases that you want to be found in a search engine. If you do these best SEO practices, your website will begin to have a better ranking in search engine results for the topics you focus on.

Quick Takeaways:
A search engine like Google, Yahoo, or Bing.

  • Optimization is writing your content with popular words and phrases that you want to be found for on search engines.
  • Use keyword phrases, keywords, and helpful plugins to analyze them.
  • Ranking is the list found when you search online for an item. Everyone works hard to rank in the #1 spot, which is hard to do and takes lots of work each day!
  • Use social media links on your website and post page links on your social media platforms regularly.

Search Engine Marketing (SEM)

SEM is the marketing process of getting more visibility in the search engines. The most well-known advertising for paid search advertising is Google Adwords. With Google Adwords, you can get your ads to appear in the Google search results and pay for clicks you receive while being there. This process is commonly referred to as pay-per-click or PPC advertising.

SEM traffic is the most important source of Internet traffic because of how targeted and specific it is. When people have a question or a problem, they head to search engines to answer. When a searcher clicks on a result and follows it to a specific web page, they are more likely to convert to a high-quality lead.

Quick Takeaways:

  • SEM is the part of researching, posting content, scheduling campaigns, and evaluating your website’s position within search engines.
  • Pay per clicks means you pay only for each click from the advertisement to your website.
  • Set up a good landing page for your ad to track those click-throughs and conversions.

Social Media Optimisation (SMO) itself is simply the process of increasing the awareness of a product, brand, or event by using social media outlets to create publicity.

SMO is a technique designed to promote your product, service, or company through various social channels. It includes video sites like YouTube, networking sites like Facebook, Instagram, Twitter, LinkedIn and much more.

Quick Takeaways:

  • SEO is needed to be successful with SMO.
  • Creating awareness and publicity for your brand and business can be accomplished through SMO.
  • The goal for SMO is to generate traffic for your website and awareness for your brand, just like SEO.

Which is right for you?

Now that we have defined each technique, which is right for you? Although SEM will get results fast, it is limited to the size of your budget. SEO and SMO are more long-term solutions that can constantly bring in desired results if done correctly. Most businesses select various techniques within the online marketing umbrella to ensure full reach and a long-lasting impact.

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