We have conceptualised and developed a website that is minimalistic yet striking with SIFA’s festival theme colours and concept. To deliver greater user experience for visitors, we placed interactive elements for them to engage and explore. For work collaborations, we integrate artists’ key visual and design elements into the respective micro pages to portray their individual identity To complete the festival experience, we added fun gamification like AR filters to create hype and encourage social sharing to spread the words about the event.